Privacy policy

Privacy policy

Privacy policy

With this data protection declaration we inform you which personal data we process in connection with our activities and operations, including our www.eiger-grindelwald.ch-Website. In particular, we provide information on what personal data we process, for what purpose, how and where. We also provide information about the rights of persons whose data we process.

Individual or additional activities and operations may be subject to further data protection declarations as well as other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation.

We are subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognises that Swiss data protection law ensures adequate data protection.

1. Contact addresses

Responsibility for the processing of personal data:

Gisela Heller
Dorfstrasse 133
3818 Grindelwald

datenschutz@hellergastro.ch

We point out if there are other persons responsible for processing personal data in individual cases.

1.1 Data Protection Officer or Data Protection Advisor

We have the following data protection officer or data protection advisor as a point of contact for data subjects and authorities for enquiries relating to data protection:

Gisela Heller
Heller Gastro AG
Dorfstrasse 133
3818 Grindelwald

datenschutz@hellergastro.ch

1.2 Data protection representation in the European Economic Area (EWR)

Wir verfügen über nachfolgende Datenschutz-Vertretung gemäss Art. 27 DSGVO:

VGS Datenschutz­partner GmbH
Am Kaiserkai 69
20457 Hamburg
Deutschland

info@datenschutzpartner.eu

The Data Protection Representation serves as an additional point of contact for data subjects and authorities in the European Union (EU) and the rest of the European Economic Area (EEA) for enquiries related to the GDPR.

2. Terms and legal bases

2.1 Terms

Personal data is any information relating to an identified or identifiable natural person. A data subject is a person about whom we process personal data.

Processing includes any handling of personal data, irrespective of the means and procedures used, such as querying, matching, adapting, archiving, storing, reading out, disclosing, procuring, recording, collecting, deleting, disclosing, arranging, organising, storing, modifying, disseminating, linking, destroying and using personal data.

The European Economic Area (EEA) comprises the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law such as, in particular, the Federal Data Protection Act (DPA) and the Ordinance on Data Protection (DPO).

We process – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:

  • Art. 6 para. 1 lit. b DSGVO for the necessary processing of personal data for the fulfilment of a contract with the data subject as well as for the implementation of pre-contractual measures.
  • Art. 6 para. 1 lit. f DSGVO for the necessary processing of personal data in order to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests include, in particular, our interest in being able to carry out and communicate about our activities and operations in a permanent, user-friendly, secure and reliable manner, ensuring information security, protecting against misuse, enforcing our own legal claims and complying with Swiss law.
  • Art. 6 para. 1 lit. c DSGVO for the necessary processing of personal data to comply with a legal obligation to which we are subject under any applicable law of Member States in the European Economic Area (EEA).
  • Art. 6 para. 1 lit. e DSGVO for the necessary processing of personal data for the performance of a task that is in the public interest.
  • Art. 6 para. 1 lit. a DSGVO for the processing of personal data with the consent of the data subject.
  • Art. 6 para. 1 lit. d DSGVO for the necessary processing of personal data to protect vital interests of the data subject or another natural person.

3. Nature, scope and purpose

We process those personal data that are necessary to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data and contract and payment data.

We process personal data for the duration that is required for the respective purpose(s) or by law. Personal data whose processing is no longer required is anonymised or deleted.

We may have personal data processed by third parties. We may process personal data jointly with third parties or transmit it to third parties. Such third parties are, in particular, specialised providers whose services we use. We also guarantee data protection for such third parties.

We only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons. Processing without consent may be permissible, for example, for the performance of a contract with the data subject and for corresponding pre-contractual measures, in order to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.

In this context, we process in particular information that a data subject voluntarily provides to us when contacting us – for example, by letter, email, instant messaging, contact form, social media or telephone – or when registering for a user account. We may store such information, for example, in an address book, in a customer relationship management system (CRM system) or with comparable tools. If we receive data about other persons, the transmitting persons are obliged to ensure data protection with regard to these persons and to ensure the accuracy of this personal data.

We also process personal data that we receive from third parties, obtain from publicly available sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted for legal reasons.

We use the CRM system mews.com to improve communication with our guests and to offer them personalised offers and services. Mews.com is a cloud-based system that allows us to centrally manage and analyse all our guests’ data.

For more information about mews.com’s privacy policy, you can view their privacy policyhttps://app.mews.com/.

4. Applications

We process personal data about applicants to the extent that it is necessary for assessing their suitability for an employment relationship or for the subsequent implementation of an employment contract. The necessary personal data results in particular from the information requested, for example in the context of a job advertisement. We also process personal data that applicants voluntarily provide or publish, in particular as part of cover letters, CVs and other application documents as well as online profiles.

We process – if and insofar as the General Data Protection Regulation (GDPR) is applicable – personal data about applicants in particular in accordance with Art. 9 para. 2 lit. b GDPR.

We may allow applicants to submit their details to our talent pool to be considered for future vacancies. We may also use such information to maintain contact and provide updates. If we believe that an applicant is eligible for a vacancy based on the information provided, we may notify the applicant accordingly.

We use third party services to advertise jobs via e-recruitment and to enable and manage applications.

We use the service Onlyfy, of New Work SE, Am Strandkai 1, 20457 Hamburg, Germany, for application management. onlyfy is the central platform for our application management. When you use our online form, your personal data is recorded directly in onlyfy. In the case of a postal or e-mail application, your data can also be transferred to the e-recruiting system.

You can find further information in the privacy policy of Onlyfy: https://onlyfy.com/de/datenschutz/

5. Personal data abroad

We process personal data in Switzerland and in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it or have it processed there.

We may export personal data to all states and territories on earth as well as elsewhere in the universe, provided that the law there ensures adequate data protection in accordance with the decision of the Swiss Federal Council and – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – in accordance with the decision of the European Commission.

We may transfer personal data to countries whose law does not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other appropriate guarantees. By way of exception, we may export personal data to countries without adequate or appropriate data protection if the special data protection law requirements are met, for example the express consent of the data subjects or a direct connection with the conclusion or performance of a contract. We will be happy to provide data subjects with information on any guarantees or a copy of any guarantees on request.

6. Rights of data subjects

6.1 Data protection claims

We grant data subjects all rights under applicable data protection law. In particular, data subjects have the following rights:

  • Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the personal data processed as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
  • Rectification and limitation: Data subjects can have inaccurate personal data corrected, incomplete data completed and the processing of their data restricted.
  • Deletion and objection: Data subjects can have personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.
  • Data output and data transmission: Data subjects may request the surrender of personal data or the transfer of their data to another data controller.

We may suspend, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law. We can draw the attention of data subjects to any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. We may also, for example, refuse to delete personal data in whole or in part with reference to statutory retention obligations.

We may exceptionally provide for costs for the exercise of rights. We inform affected persons in advance of any costs.

We are obliged to take reasonable steps to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.

6.2 Right to complain

Data subjects have the right to enforce their data protection claims through legal channels or to lodge a complaint with a competent data protection supervisory authority.

The data protection supervisory authority for private data controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

Data subjects have – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – the right to lodge a complaint with a competent European data protection supervisory authority.

7. Data security

We take suitable technical and organisational measures to ensure data security appropriate to the respective risk. However, we cannot guarantee absolute data security.

Access to our website is via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.

Our digital communication is subject – like all digital communication in principle – to mass surveillance without cause or suspicion and other monitoring by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities.

8. Use of the website

8.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.

Cookies can be stored in the browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. Cookies make it possible in particular to recognise a browser the next time it visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

Cookies can be completely or partially deactivated and deleted in the browser settings at any time. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies – at least if and to the extent necessary.

For cookies used for performance and reach measurement or for advertising, a general objection (“opt-out”) is possible for many services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

On our website we use the tool Wufoo to accept enquiries via forms. Wufoo is provided by the company SurveyMonkey Inc. The information sent to us via these forms is stored securely and encrypted by Wufoo. For more information, please see the SurveyMonkey Inc privacy policy: https://www.surveymonkey.com/mp/legal/privacy-policy/.

8.2 Server log files

We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).

We store such information, which may also constitute personal data, in server log files. The information is required to provide our website in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.

8.3 Tracking pixel

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels – also from third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. Pixel counters can be used to collect the same information as server log files.

9. Notifications and messages

We send notifications and communications by email and through other communication channels such as instant messaging or SMS.

9.1 Success and reach measurement

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels may also track usage of notifications and communications on a personal basis. We need this statistical recording of usage for performance and reach measurement in order to be able to send notifications and messages effectively and in a user-friendly manner based on the needs and reading habits of the recipients, as well as permanently, securely and reliably.

9.2 Consent and objection

As a matter of principle, you must expressly consent to the use of your e-mail address and other contact addresses, unless such use is permitted for other legal reasons. For any consent, we use the “double opt-in” procedure where possible, i.e. you receive an e-mail with a web link that you must click to confirm so that no misuse by unauthorised third parties can take place. We may log such consents including Internet Protocol (IP) address, date and time for evidence and security reasons.

In principle, you can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can simultaneously object to the statistical recording of use for performance and reach measurement. Necessary notifications and communications in connection with our activities and operations remain reserved.

9.3 Service provider for notifications and messages

We send notifications and messages with the help of specialised service providers.

We use in particular:

  • mailXpert: Newsletter dispatch; Provider: mailXpert GmbH (Switzerland); Data protection information: Data protection declaration, “Data location Switzerland”.

10. Social Media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and Terms of Use as well as data protection declarations and other provisions of the individual operators of such platforms also apply in each case. These provisions inform in particular about the rights of data subjects directly vis-à-vis the respective platform, which includes, for example, the right to information.

For our social media presence on Facebook, including the so-called page insights, we are – if and insofar as the General Data Protection Regulation (GDPR) is applicable – jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook as well as Facebook’s data protection officer can be found in Facebook’s privacy policy. We have concluded the so-called “Responsible Party Addendum” with Facebook and have thus agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page “Information on Page Insights” including “Information on Page Insights Data”.

11. Third party services

We use services provided by specialised third parties in order to carry out our activities and operations in a durable, user-friendly, secure and reliable manner. With such services, we can, among other things, embed functions and content in our website. In the case of such embedding, the services used record the Internet Protocol (IP) addresses of the users at least temporarily for technically compelling reasons.

For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymised or pseudonymised form. This is, for example, performance or usage data in order to be able to offer the respective service.

We use in particular:

  • Services from Google: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: “Privacy and security principles”, data protection statement, “Google is committed to complying with applicable data protection laws”, “Guide to data protection in Google products”, “How we use data from websites or apps on or in which our services are used” (information provided by Google), “Types of cookies and other technologies used by Google”, “Personalised advertising” (activation / deactivation / settings).
  • Serivces from Microsoft: Providers: Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection: “Data protection at Microsoft”, “Data protection and privacy (Trust Center)”, privacy policy, data protection dashboard (data and privacy settings).

On our website we use the tool aleno.me from the company Aleno AG for table reservations in our restaurants.
You can find more information in the aleno privacy policy: www.aleno.me/policy

11.1 Digital infrastructure

We use services from specialised third parties to provide us with the digital infrastructure we need in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

We use in particular:

  • Raidboxes: WordPress hosting; provider: Raidboxes GmbH (Germany); data protection information: privacy policy, sample privacy policy for users of Raidboxes (“Template for your privacy policy”).

We use the SimpleBooking service of QNT S.r.l. a Socio Unico, Via Lucca,52 – 50142 Firenze, Italy to process the online booking.

For more information, please see SimpleBooking’s privacy policy: https://www.simplebooking.travel/de/privacy-policy

11.2 Contact options

We use services from selected providers to better communicate with third parties such as potential and existing customers.

11.3 Scheduling

We use the services of specialised third parties to make appointments online, for example for meetings. In addition to this data protection declaration, any directly visible conditions of the services used, such as terms of use or data protection declarations, also apply.

11.4 Audio and video conferences

We use specialised audio and video conferencing services to communicate online. For example, we can use them to hold virtual meetings or conduct online lessons and webinars. For participation in audio and video conferences, the legal texts of the individual services such as data protection declarations and terms of use apply in addition.

Depending on the life situation, we recommend muting the microphone by default when participating in audio or video conferences, as well as blurring the background or having a virtual background superimposed.

We use in particular:

  • Facebook Messenger: Video conferencing; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); information on data protection: “Communication with confidence”, “Data protection and security in Messenger”, “Privacy Center” (Meta), data protection declaration (Meta).
  • Microsoft Teams: Platform for audio and video conferencing, among other things; provider: Microsoft; Teams-specific information: “Data protection and Microsoft Teams”.
  • TeamViewer Meeting: Video conferencing; provider: TeamViewer Germany GmbH (Germany); data protection information: data protection declaration, “TeamViewer Trust Center”, “TeamViewer data protection commitment”.
  • Zoom: Video conferencing; provider: Zoom Video Communications Inc. (USA); information on data protection: data protection declaration, “Data protection at Zoom”, “Legal Compliance Centre”.

11.5 Online collaboration

We use the services of third parties to enable online collaboration. In addition to this data protection declaration, any directly visible conditions of the services used, such as terms of use or data protection declarations, also apply.

11.6 Social media functions and social media content

We use third-party services and plugins to embed features and content from social media platforms and to enable sharing of content on social media platforms and in other ways.

We use in particular:

  • Facebook (social Plugins): Embedding of Facebook functions and Facebook content, for example “Like” or “Share”; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); information on data protection: data protection declaration.
  • Instagram-platform: Embedding of Instagram content; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); data protection information: privacy policy (Instagram), privacy policy (Facebook).

11.7 Map material

We use third party services to embed maps on our website.

We use in particular:

  • Google Maps including Google Maps Platform: mapping service; provider: Google; Google Maps-specific information: “How Google uses location information”.

11.8 Digital audio and video content

We use services from specialised third parties to enable the direct playback of digital audio and video content such as music or podcasts.

We use in particular:

  • Vimeo: Video platform; Provider: Vimeo Inc. (USA); Data protection information: Data protection declaration, “Datenschutz”.
  • YouTube: Video platform; Provider: Google; YouTube-specific information: “Privacy and Security Centre”, “My Data on YouTube”.

11.9 Fonts

We use third-party services to embed selected fonts as well as icons, logos and symbols on our website.

We use in particular:

  • Adobe Fonts: Fonts; Providers: Adobe Inc. (USA) for users in North America / Adobe Systems Software Ireland Limited (Ireland) for users in the rest of the world; Privacy information: “Adobe Privacy Center”, Privacy Policy (Adobe Fonts), Privacy Policy (Adobe), “Questions about Privacy?”, “Adobe Privacy Settings”.
  • Font Awesome: Icons and logos; Provider: Fonticons Inc. (USA); Data protection information: Privacy policy.
  • Google Fonts: Fonts; Provider: Google; Google Fonts-specific information: “Privacy and Google Fonts” (“Privacy and Google Fonts”), “Privacy and Data Collection”.

11.10 E-Commerce

We engage in e-commerce and use third party services to successfully provide services, content or goods.

We use the voucher system E-Guma. E-Guma is a product of the company Idea Creation GmbH, Walchestrasse 15, 8006 Zurich, Switzerland. The voucher shop is multilingual and is linked to our homepage. Our customers can buy the desired voucher and print it out directly at home (print@home). For more information, please see the E-Guma privacy policy:

11.11 Payments

We use specialised service providers to process our customers’ payments securely and reliably. The legal texts of the individual service providers, such as the General Terms and Conditions (GTC) or data protection declarations, also apply to the processing of payments.

We use in particular:

  • Stripe: Processing of payments; providers: Stripe Inc. (USA) / Stripe Payments Europe Limited (SPEL, Ireland) for users in the European Economic Area (EEA) and Switzerland and partly in the UK / Stripe Payments UK Limited (UK) and Stripe Capital Europe Limited (Ireland) partly for users in the UK; data protection information: “Stripe Privacy Center” (“Stripe Privacy Center”), privacy policy, cookie policy.
  • TWINT: Processing of payments in Switzerland; provider: TWINT AG (Switzerland); information on data protection: data protection declaration, “Security according to Swiss standards”.
  • Worldline (ehemals SIX Payment Services): Processing of mobile and online payments; providers: Worldline Schweiz AG (Switzerland) / Worldline Financial Services (Europe) S.A. (Luxembourg) / Worldline Payment Services (Germany) GmbH (Germany) / Worldline Financial Services (Europe) S.A., Branch Office Austria; Information on data protection: Data protection declaration, “Customer information on data protection”.

11.12 Advertising

We use the option of displaying targeted advertisements for our activities and operations on third parties such as social media platforms and search engines.

We would like to use such advertising in particular to reach people who are already interested in our activities and operations or who might be interested in them (remarketing and targeting). For this purpose, we may transmit corresponding – possibly also personal – information to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are registered as a user may be able to assign the use of our online services to your profile there.

We use in particular:

  • Facebook-Werbung (Facebook Ads): Social media advertising; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); data protection information: remarketing and targeting in particular with the Facebook pixel as well as Custom Audiences including Lookalike Audiences, data protection declaration, “advertising preferences” (user registration required).
  • Google Ads: Search engine advertising; Provider: Google; Google Ads-specific claims: Advertising based on, inter alia, search queries, using different domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – for Google Ads, “Advertising” (Google), “Why do I see a certain ad?”.
  • Instagram Ads: Social media advertising; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); data protection information: remarketing and targeting, in particular with Facebook Pixel and Custom Audiences including Lookalike Audiences, data protection statement (Instagram), data protection statement (Facebook), “advertising preferences” (Instagram) (user registration required), “advertising preferences” (Facebook) (user registration required).
  • LinkedIn Ads: Social media advertising; Provider: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); Data protection information: Remarketing and targeting in particular with the LinkedIn Insight Tag, “Data protection”, Privacy policy, Cookie policy, Objection to personalised advertising.

12. Extensions for the website

We use extensions for our website in order to be able to use additional functions.

We use in particular:

  • Google reCAPTCHA: Spam protection (differentiation between wanted comments from humans and unwanted comments from bots as well as spam); Provider: Google; Google reCAPTCHA-specific information: “Was ist reCAPTCHA?”. (“What is reCAPTCHA?”).
  • Gravity Forms Zero Spam: Spam protection (differentiation between wanted comments from humans and unwanted comments from bots as well as spam); provider: Katz Web Services Inc. (USA); data protection information: use on own server infrastructure, privacy policy.
  • ShortPixel: Hosting and optimisation of images; Provider: ID SCOUT SRL (Romania); Data protection information: Privacy policy, “Legal & Privacy”.

13. Success and reach measurement

We use services and programmes to determine how our online offering is used. For example, we may measure the success and reach of our activities and operations and the impact of third party links to our website. However, we can also, for example, test and compare how different versions of our online offer or parts of our online offer are used (“A/B test” method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offer.

When using services and programmes for performance and reach measurement, the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are always shortened (“IP masking”) in order to follow the principle of data economy through the corresponding pseudonymisation and thus to improve the data protection of users.

When using services and programmes for performance and reach measurement, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. As a matter of principle, user profiles are only created pseudonymously. We do not use user profiles to identify individual users. Individual services of third parties with which users are registered may be able to assign the use of our online services to the user account or user profile of the respective service.

We use in particular:

  • Google Analytics: Performance and reach measurement; provider: Google; Google Analytics-specific data: Measurement also across different browsers and devices (cross-device tracking) as well as with pseudonymised Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA in exceptional cases, “Data protection”, “Browser add-on to deactivate Google Analytics”.
  • Google Tag Manager: Integration and management of other services for performance and reach measurement as well as other services from Google and third parties; provider: Google; Google Tag Manager-specific information: “Data collected with Google Tag Manager”; further information on data protection can be found with the individual integrated and managed services.
  • Matomo: Performance and reach measurement; provider: Matomo (free open source software); data protection information: used on own server infrastructure and with pseudonymised Internet Protocol (IP) addresses, “List of all Matomo Features”.

14. Final provisions

We have created this data protection declaration with the data protection generator of Datenschutzpartner.

We can adapt and supplement this data protection declaration at any time. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the respective current data protection declaration on our website.

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